Lafi is an award-winning filmmaker, photographer and social entrepreneur. Lafi has been at the forefront of innovative, multi-disciplinary media productions from social impact and awareness-raising documentaries to helping less-advantaged communities advocate for social change by teaching them to represent their own lives in film.
Lafi’s photographic work comprises a quarter of a century of stunning visuals, documenting the world from the deserts of the Arabian Peninsula to the bitter cold of the Antarctic, from tropical rain forests to concrete jungles. Placing human dignity at the core of his work, Lafi’s varied cinematic projects are predicated on raising awareness of vulnerable communities and the issues they confront, including Syrian children in refugee camps, street children in Ethiopia, human trafficking in Nepal or the marginalization of Native Americans in the United States.
Lafi has a knack for funding far-reaching and impactful stories in the most common elements of our daily lives. Lafi’s latest, award-winning film, Hummus, A Story of Appropriation, has changed forever how we think about the seemingly innocuous dish.
Lafi is Managing Partner at Analog Production, a Dubai-based media house that provides a suite of production and post-production services to government and corporate clients, a founding member of Handheld Stories, an initiative allowing at-risk communities to show the world what their lives are really like, and founder of Reel Help, providing NGOs the necessary content to aid in fundraising appeals.
Lafi travels widely to execute various creative projects as part of his steadfast commitment to bring untold stories to life from different corners of the world.
Guy’s production experience reaches back over 3 decades, beginning in American Public Television where he worked with Paul Lally (dir. Mr. Roger’s Neighborhood), who shattered his notion of mass media and started a lifelong career dedicated to the power of one-on-one media, creating opportunities for communities to take control of the narratives that define them. Guy cut his teeth with this approach in Dharamsala, India, creating workshops for the monks of Namgyal Monastery, teaching them how to document and preserve the teachings of the Fourteenth Dalai Lama of Tibet for themselves.
Guy went on to found Handheld Stories, an initiative allowing at-risk communities to show the world what their lives are really like. Guy has led participatory humanitarian workshops for communities worldwide, including The West Bank, Palestine, Dharavi Slum (Mumbai, India) and various locations in Nepal, Africa, and the United States.
As a freelance photographer and media producer, Guy has produced work for international NGOs in Africa, Southeast Asia and the United States, tackling issues of human trafficking, the rights of indigenous people and at-risk children worldwide. As an award-winning media educator and photographer, Guy frequently provides photography seminars and workshops at fine arts festivals worldwide. Guy’s written work has appeared in numerous publications, but he gets the most joy from work that involves collaborating and consulting on meaningful media and film projects. Most recently, Guy was invited to work with Farah Nabulsi (dir. The Present) in helping secure funding for her upcoming feature-length narrative.
The Last Drop - The Changing Coffee Climate
Raising awareness of climate change with every cup of coffee.
The Last Drop will focus on the wholesale affects and collateral damage visited upon the cffee industry by Global Warming through the eyes of the producers, the families affected, and those of us in wealthier nations for whom coffee is a way of life. From it's Arabian roots to it's mid-16th century migration to Turkey and on to Europe, to the forest areas of the southwestern highlands of the Kaffa and Buno districts in Ethiopia, TLD will document coffee’s rise to prominence. Through first person narratives, we’ll learn how coffee has infuuenced the social, political and economic realities of these coffee drinking cultures, and how coffee has established a globally connected coffee community equally at risk of losing the rich heritage coffee has been responsible for providing for centuries. Ultimately, TLD will provide an awareness of the immediacy of the problem, that the time to act is now.
The challenges presented in TLD are not just abstract prognostications about our globally warmer future, with vague predictions what you'll have to adjust to at some point in an intangible future, but concrete examples that are affecting everything in our lives now, not only the inevitable disruption of our morning ritual but also influencing our politics and ultimately determining how we are governed and how much control we have over our lives.
In the past things were ok’ Don José laments, ‘my Rosa, gracias a Dios, was able to go to school and get an education, there's just no way I could do that now.’ Don José gestures inside to the kitchen where his daughter engages in futile attempts to get her kids to sit at the breakfast table, their round faces, eyes as big as saucers, steal looks from inside the doorway. ‘She may be the last generation of kids raised by coffee’ he says as if arriving at a conclusion. Don José is aware of other farmers whose crops have been entirely wiped out by La Roya. He’s been long wondering if he’ll meet the same fate.
La Roya is nothing new. The disease was first identified in 1869 on coffee plants from what is now Sri Lanka, where the disease effectively ended the coffee industry there. By the 1920s, La Roya was widely found across much of Africa and Asia, making its way to Brazil in 1970, where it rapidly spread to most coffee-growing areas in Central and South America. By 1990, coffee rust had become endemic in all major coffee-producing countries. An outbreak in the Americas in 2012 triggered a state of emergency and famine, causing $1 billion in damage and affecting over 2 million people in Central and South America alone.
Don Jose stares at the empty canastas, the baskets used to collect the ripe coffee berries during harvest. ‘There’s more peones (farm workers) than work,’ Don Jose admits. It’s December, height of the harvest, and normally the long calles, or rows of coffee trees, would be rife with peones, filling those canastas with red berries. But not this year. His crops have succumbed to La Roya, or coffee rust, a fungus historically implicated in decimating coffee production worldwide, and currently posing a serious threat to coffee’s future.
Don Jose has weathered storms in the industry before. He’s been around long enough to remember the coffee crisis that plagued producers in the early 90s, when price controls flagged as previous agreements safeguarding the prices vanished. It was at this time that Fair Trade was born, organizing the patchwork of family owned small farms into collectives for greater bargaining power, and allowing a fixed rate for their coffee, regardless of market fluctuations. These actions turned around an inequitable system destined to bankrupt thousands of coffee growers into a viable industry. Don Jose thinks back on that transformation. 'Not only could I pay workers a fair wage to tend to the coffee and harvest, I could send my Rosa to school. I could provide a decent life for my family.' Don Jose ambles past the discarded, empty baskets, 'my Rosa is grown, but others are not so lucky' he laments, 'I don't see how organizing is going to help any. This problem, it's bigger than us'.
Don José is referring to past efforts that no longer work against La Roya, or are just not financially feasible. Organic pesticides, planting at higher elevations, replacing lost crops or combinations of the above, have, in the past, proven effective at mitigating the spread or at least softening the blow of the fungus. But the global warming of recent decades brought higher temperatures, erratic and torrential rains and higher humidity - perfect conditions for the rust. La Roya can now cycle unfettered and more rapidly through its reproductive process, infecting the leaves of a plant, and finding new plants on which to grow. Don Jose’s experience of the industry’s resilience offers precious little comfort. 'How can we bargain at the table with Climate Change?'
It’s a compounding problem and a downward spiral. No crop means no income to buy better fungicides or replace diseased plants. Looking out across his farm Don José sighs. It's still early in the day. The sound of flatware on plates and the hiss of the propane stove invade the morning stillness. A pot on the stove throws clouds of steam that mimic the thick, morning mist swaddling his coffee trees. Inside, his daughter is having no better luck at corralling her kids for breakfast.
Don José is not alone. More than 90 percent of the world’s coffee comes from small farms in lower-income economies, on plots owned or rented by a single family and planted with a single crop, just like his. As production collapses, farmers and their families are forced to seek jobs outside their farms.
The Last Drop will focus on the wholesale affects and collateral damage visited upon the coffee industry through the eyes of the producers, the families affected, and those of us in wealthier nations for whom coffee is a staple in our way of life. From it's Arabian roots to it's mid-16th century migration to Turkey and on to Europe, to the forest areas of the southwestern highlands of the Kaffa and Buno districts in Ethiopia, TLD will document coffee’s rise to prominence, and how it's adoption by these countries has influenced everyday life, Through first person narratives we’ll learn how coffee has influenced the social, political and economic realities of these coffee drinking cultures, how coffee has established a globally connected coffee community, equally at risk off losing the rich heritage coffee has been responsible for providing for decades.
Even the best efforts of a former US vice-president had trouble convincing the American public that climate change was actually a thing, despite an Academy Award winning TED-like motion picture, complete with graphs and charts and lasting nearly 2 hours. Perhaps that’s because global warming is, currently, an intangible concept, and not a bank. Coffee isn't a bank either, but it does make up 1.6% of the total U.S. gross domestic product. In 2015, consumers spent 74.2 billion dollars on coffee, supporting 1,694,710 industry jobs, and generating nearly $28 billion in taxes.
Additionally, western nations are addicted to coffee. If the Opium and Spice Wars taught us anything, it's that nations will go to great lengths to preserve their profits from commodities that people are addicted to.
How will the loss of something so woven into the fabric of our economic, social, political and cultural lives and histories change things? And what does that say about us as a society? TLD addresses this future, not with abstract predictions, but by detailing how coffee's current crisis influences our lives now in substantial ways, from how we are governed to how much control we have over our future.
Take, as only one example, the 2016 presidential election, driven by an isolationist, Make America Great Again, approach that demonized immigrants for upending the American way of life. Former President Trump never backed down from his stereotyped characterization and motivations of these refugees, “They’re bringing drugs. They’re bringing crime. They’re rapists.” What was once a third rail in American politics, this new anti-immigrationist stance proved to be effective in incentivising an unprecedented wave of conservative voters, emboldening newly elected legislators to enact laws that threaten everything from our environment (withdrawing from the Paris Climate Accord), to civil liberties (the unconscionable discriminatory policy of the Muslim Ban). Put in present day realities - the effects of global warming on the coffee you're drinking influence policies and politics worldwide.
And global warming, and it's subsequent effects are destined to get worse. We're seeing only the very top of the melting iceberg here. Coffee production is expected to be halved by 2050, and further predictions forecast the demise of all wild plants by 2080. If the threat of a coffee-free future isn't adequate motivation, the economic realities ought to be incentive enough for even the most die-hard deniers to consider acting proactively - just in case..
Combining the qualities of being a bellwether for climate change, a cultural touchstone, an economic powerhouse and possessing the ability to influence politics worldwide, coffee is the perfect catalyst to inspire a deeper understanding of the effects of climate change on our lives and way of life.
Inside the kitchen at Don José’s finca, coffee drips through a sock-like filter suspended in a wooden frame into a pot destined for the two of us. Rosa has managed to usher her school-bound children into the uncovered bed of a dilapidated pickup, warning the two to behave back there, as she does every morning. ‘Por favor’ she yells, ginning up her exasperation for affect, ‘Comportate bien!’
The sound of the truck disappears as it drives out of view, replaced by the sound of another farm vehicle straining it's way up the hill. A neighbor arrives with a random assortment of household goods and children's clothing. I ask Don José what this is all about. Misunderstanding my English the neighbor responds with a mix of excitement and anxiety, ‘I'm not that worried. I'm still young. My wife and I only have one child, we'll take turns carrying her’. Don José explains to me that he's decided to join the caravan and make the trip North. He sold off most of his equipment for a song and set aside some old clothes for Rosa’s children. He offers Don José his truck, but even at a bargain basement price, Don José has neither the means nor the need for another vehicle. He declines his neighbors' generous offer to sell it for him and keep half the proceeds. Don José can't imagine a buyer at any price, as most growers are faced with the same realities he's currently experiencing. In my best Spanish I turn to the neighbor and ask him what it would take for him to stay.
He thinks about this for a moment, he doesn't need much time to answer, 'things must change.' For clarification's sake I ask him what, specifically, needs to change. He spends little time deliberating, 'Todo. Todo debe cambiar.'
'Everything', he tells me, 'everything must change'.
The Last Drop (TLD) evidences how climate change continues to wreak havoc on the coffee industry through first-person narratives from those who grow, produce and consume coffee. An exhaustive look at the social, cultural and political ramifications of the new coffee climate replaces dry science with personal stories to show how the deep cultural thread of coffee is woven through our lives and culture, and how those lives and cultures have been forced to change. This new normal affects everything from how we start our day to the rights of indigenous peoples. The Last Drop will detail how the effects of the new coffee climate influences the lives of every actor in the chain of coffee from seed to sale, as well as the welfare and freedoms of countries dependent on coffee for the continuance of centuries-old ways of life. In the United States alone, ramifications range from how we are governed to a woman’s right to choose. The tone of TLD will be inspiring and thought provoking, the lasting and indelible impact of the documentary lies in its ability to raise awareness of climate change with every cup of coffee.
While other documentaries have, in the past, addressed the issues of climate change and coffee, many focus on facts and statistics and on people who produce our coffee in some far away lands, oftentimes failing to land the punch where it hurts the most. The best efforts of a former US vice-president had trouble convincing the majority of the American public (and, most importantly, conservative legislatures) that climate change was actually a thing. The Last Drop brings climate change to every coffee drinker’s morning ritual, to their homes, the coffee shop down the street, and their communities, detailing how this crisis is more, so much more, than coffee.
Combining the qualities of being a bellwether for climate change, a cultural touchstone, an economic powerhouse and possessing the ability to influence politics worldwide, coffee is the perfect catalyst to inspire a deeper understanding of the effects of climate change on our lives and way of life.
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